This was an extremely fun project, although pretty stressful. This branding was created for a family owned homemade ice cream store located in South East Phoenix. The time frame was extremely tight, I was actually creating print materials and the menu board before they had fully decided on a color scheme and logo layout. These are just a few images of the projects that were created for the store’s grand opening. I’ve still been kept busy with work from them since they’ve opened, the products and designs just keep on coming, but it’s worth it!

I’m hoping to take a trip down there in the next couple of weeks to get some pictures of the products in action, and to get Tobie and I some ice cream. Currently Scooptacular is flashing flags, sidewalk signs, business cards, punch cards, flyers, mailers, tablecloths, banners, t-shirts and contour cut graphics all sporting my branding and color scheme, and there’s more orders to come! If you’re in the phoenix area go get some homemade ice cream and check out my hard work! (more…)

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Here’s a recent logo I did for Little Red’s Basket Boutique. This was one of three options, and it was not the chosen option, however it’s the one I want to show off. I would normally put up a case study on why I created the layout, but this customer was pretty specific with what they were looking for, so I can’t really thank my creativity. I may post the chosen logo once they put it into action. (more…)

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Here’s my most recent illustration for origivation magazine for the band Hot Chip.

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Welcome to part 2 of the Beaverwoods logo design process. I’m not going to give much of an introduction, considering it has all been said in the first post. This post focuses on the additions that were requested after the first proof was received.

The children’s ministry at Beaverdam loved the illustration style of the first proof, and we’re happy with all that had been done thus far. BUT, they wanted to add another big element. What would Beaverwoods be without a beaver? (more…)

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