As I stated in one of my past posts, it doesn’t look very good to be a logo designer without a logo. Finally after weeks of throwing around ideas I’ve finally came up with one that stuck. I’ve put a lot of time and effort into developing the Dunlap Studios brand, and I’ve tried to make sure that nothing is out of place. I needed a logo to represent me, my brand, my work and my style and I think that I succeeded.

First take a look at my new logo, and then I’ll explain the process.

My first focus with designing my new site was to focus on my illustration skills and my design style. My preffered illustration style is the sketched look, kind of messy and personal. My design style is raw but also sleak and stylish at times. You’d think that the messy and raw couldn’t go with the sleak and stylish, but I think this logo pulls it off.

I knew I wanted the ‘d’ and the ’s’, I just didn’t know how. I played with it for weeks both in my sketchbook and in Photoshop, never coming up with anything I liked. Finally I placed the text together in Photoshop and it just clicked. I knew I wanted the letters inverted but I didn’t know how I should do it.

With a little more experimentation I found the right layout, but it still wasn’t fitting. I then decided to sketch the area rather than fill and when it was completed I was very happy. I knew right then that I had found the match.

I then played with some type layout and after I found it the way I wanted it I traced over it in Photoshop to keep the raw sketch look going. Once I was happy with all of it, I exported the logo into Illustrator and then vectorized it.

The, raw, sketched looked is by far my favorite part about the logo, but I also love the way the text interacts with eachother.

Notice how the ‘a’, and ‘p’ match up almost perfectly with the ‘d’ and ‘i’. The distance between the breaks in the letters are the exact same just reversed. I love that! I wish I could say it was planned but I can’t.

What do you guys think?